About Luxe Country

Luxury Fashion with a Country Soul

At Luxe Country, we bring together the elegance of luxury fashion with the enduring charm of countryside living. We are proud curators of premium lifestyle brands such as Varley, known for its modern, elevated athleisure, and Schoffel, a heritage favourite in performance-led countrywear.

Whether you're dressing for a weekend in the Cotswolds or seeking timeless wardrobe staples with rural refinement, Luxe Country offers a carefully chosen edit of designer labels that blend functionality with effortless sophistication.

A Curated Collection of Excellence

Our handpicked brands embody everything we stand for: exceptional quality, thoughtful design, and a deep connection to the lifestyle we love. From tailored outerwear and luxury knitwear to technical layering pieces and versatile leisurewear, our collections transition seamlessly from muddy paths to polished gatherings.

Varley: Elegant activewear and off-duty essentials that blend Californian ease with European flair

Schoffel: Iconic countrywear trusted for generations, with a focus on comfort, performance and tradition

Our Philosophy

Country Meets Contemporary: We honour rural roots while embracing a modern fashion sensibility

Quality Without Compromise: Every item we stock is chosen for its craftsmanship, premium materials and enduring appeal

For Those Who Appreciate the Finer Details: Whether it’s a perfectly cut jacket or a soft, breathable base layer, we believe luxury lives in the little things

For Life in and Out of the Country

Luxe Country is more than a retailer. It’s a destination for individuals who live with intention, dress with purpose, and find beauty in the balance between town and country.

Discover the Luxe Country difference
Because style should feel as good in the fields as it does in the city.